The 9 best(ish) things about online shopping

February 20th, 2014 Backbone Connect, Blog, Just for fun

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Online/Mobile shopping

More and more of us are turning to online shopping. Available via computer, tablet and mobile phone, buying stuff is now even easier than getting out of bed. But what’s so great about it?

Online shopping is so popular now that we’ve apparently even voted it one of the biggest technological developments of the 21st century. And with Poundworld the latest retailer to offer its budget range of goods online it seems there’s not much we won’t by on the net.

Obviously the boom in web retail is great for the data centre industry, as our increased web traffic keeps the servers running hot. Here we take a look at the best things about internet shopping…

1) You don’t need to leave the house

No more rainy Saturday mornings trudging into town, or depressing Sunday trips to the supermarket. You can do all your shopping from the comfort of your own sofa. You may find that you don’t speak to another person in a couple of weeks, but who needs human companionship when your shopping is guaranteed by 12pm next day. And you can always talk to the delivery man if you get lonely.

2) You don’t even have to be at your computer

With many online retailers now offering dedicated mobile apps, you can now shop from literally anywhere with a decent wifi or 3G signal. Many apps even allow you to scan barcodes and see if comparable online prices are cheaper – so if you do unfortunately find yourself in a shop, you can still make sure you get the best price.

3) Everything’s cheaper

Because they have lower overheads and running costs than traditional bricks and mortar retailers, e-commerce shops are generally able to offer products at cheaper prices. So there’s almost always a good bargain to be had online.

4) There’s so much to choose from

Gone are the days of trawling the shops looking for that perfect thing that doesn’t exist, or going home disappointed because the store’s run out of the last whatever. Selection on the web is amazing, and you can buy just about anything online now. If they’ve run out, they’ll be able to order it. And if one site doesn’t have what you’re after, chances are another site will.

5) You can compare and contrast

Just in case you’re worried that your online price is still not the cheapest out there, you can compare it to all the other sites. Because for every online retailer, there’s also a comparison site. Whether your shopping for car insurance, the cheapest TV or the best deal on your mobile phone, sites like Kelkoo, moneysupermarket and comparethemarket will make sure you find the cheapest price online.

6) There’s always a good promotion on

Websites like to tempt us in with promotional deals, cheap prices and offers we simply can’t refuse. So the digital Godfathers work hard to secure unbeatable bargains and wrap them up in seasonal promos. From Black Friday deals to Cyber Monday price drops, special codes and seasonal offers there’s always a bargain to be bagged.

7) The websites tell you what to buy

Not only don’t you need to expend the effort to leave your house, in the modern world of web shopping you don’t even need to waste energy thinking about what you want to buy. Sophisticated algorithms monitor your search and purchase history, so every time you log onto the site carefully selected products will simply pop up on screen, telling you what to buy. Whether you want it or not. It’s a little bit Big Brother, but don’t worry about people watching your every move, just buy more stuff to take your mind off it!

8) And they even email you as well

And just in case you forget to log on the site, you still don’t have to worry. Because they’ll email you. A lot. Using the same knowledge of your browse and purchase preference, the e-tailers will happily fill up you inbox will things they think you’ll like, special promotions or anything else they want to tell you about. But it’s okay, out of the 400 junk mails you get each week, you might just see something you want to buy…

9) You can personalise anything… literally anything

Remember the bad old days when you actually had to write your friend or family member’s name in a greetings card? What the heck were we thinking. Thank god that’s over, and we get the websites to do it for us. Sites like Moonpig or Funky Pigeon allow you to make specially personalised cards or gifts. And countless other sites offer everything from t-shirts to phone covers, clocks and even booze.

What’s your favourite thing about shopping online? Leave a comment and let us know.

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