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Presenting our tidy new look… finally!

June 26th, 2013 Backbone Connect, Blog

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We’ve been working on a cool new look for Backbone Connect. But, as we’ve found out, Branding is more than just a pretty logo.

In January we kicked off with a few internal discussions about how we could make ourselves look like the company we are. The first job was to get a handle on what we really are as a business. Our personality.

We turned to super brand experts Liquid. These guys know their stuff – they recently launched The Shard and have worked with some of the world’s leading technology brands. A couple of workshops later, some customer interviews and a few odd questions (for example, what animal would we be?!) and we had our brand identity nailed.

We’re:
• Tenacious professionals
• Highly responsive
• Smart
• Non-corporate
• Creative
• Flexible

With that in that bag, the next job was to get some art work done. The logo was going, colours too. We opted for a complete overhaul.

We wanted the logo to convey a solid, structure, robust and technical sense.

If you look closely you’ll spot a B (for Backbone), C (for Connect,) a Colo Rack and some servers.
Next up was the website. We hope you like it – you can check out our shiny new website blog.

We settled on a green and black colour scheme because we liked the combination

We’ve sorted the stationary too.

We’ve created some great case studies, showing the great work we’ve already done and the types of jobs we love doing. And we have a new proposal template:



We hope you like our new look. Leave a comment and let us know what you think.

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